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Полное описание отчёта
Subject of research: RUSSIAN AND WORLD MARKET OF RETAILING. THE LARGEST TRADING NETWORKS
Goal of research: EVALUATION OF THE MARKET CONDITION AND FORECAST OF ITS DEVELOPMENT FOR 2013-2015
Regions of research: RUSSIA/REGIONS OF RF
Main blocks of research:
WORLD MARKET OF RETAILING
DEVELOPMENT OF RETAILING IN RUSSIA.
TURNOVER OF THE RUSSIAN RETAILING MARKET
COMMODITY STOCK
IMPORT CONTENT
SEGMENT OF RETAIL TRADE
RETAIL SALES OUTLETS
THE LARGEST RETAILERS
THE MAIN FMCG TRADING NETWORKS
PRIVATE LABELS OF TRADING NETWORKS
ONLINE RETAILING
PRICING
CONSUMER PREFERENCES
STATE REGULATIONS OF RETAILING
RETAIL PROPERTY MARKET (INFLUENCING MARKETS)
TRENDS ON THE RETAILING MARKET
FORECAST OF THE MARKET DEVELOPMENT
Information sources used:
Federal State Statistics Service
Ministry of economic development of RF
Federal Customs Service
Federal Tax Service
Evaluations of field’s experts
Reports on retail sales
Materials of the main players of the industry
Field’s print and electronic publications
Research contains 67 schedules, 69 diagrams, 14 tables, 1 scheme
EXTRACTS FROM RESEARCH
DEVELOPMENT OF RETAILING IN RUSSIA Actual wages has been increasing through the period of 2008-2011 with slower rates: the maximal growth of ***% was marked in ***. But here *** played a great role. In 2011 the growth amounted to***%. In the closest time experts predict *** annual increase in actual wages. The least share in the structure of expenditures belonged to education (***%) and alcohol drinks and tobacco products(***%), and health care(***%).
Foodstuff and alcohol free beverages
Compared to the same period of 2011 the share of expenditures for alcohol drinks and tobacco products increased (+*** %), clothes and footwear (+*** %)
RUSSIAN RETAIL MARKET TURNOVER The increase of retail trade turnover was due to ***.
Since 2007 retail trade turnover increased almost two times (from *** trl rubles to *** trl rubles). maximal rate of growth was marked in 2008 and amounted to ***%. In 2011 retail trade turnover in Russia reached *** 20 trl rubles. The rate of growth amounted to ***%. In 2012 the rate of growth slowed down to ***%, and turnover reached *** trl rubles.
Central FD During the surveyed period Central FD provided the maximal parameters of retail trade and also showed the largest rate of growth: they increased from *** % in 2009 to *** % in 2011.
IMPORT CONTENT Russian retail trade in 2011 was supplied by domestic products by ***%.
In the first half of 2012 import content amounted to ***%, domestic products – ***%.
In 2011 the share of China was equal to ***% of imported products in cost terms. ***% were imported by ***, shares of other countries amounted to less ***%.
Korea Great Britain Poland *** *** Finland Czech Republic Other China
The share of China was maximal in 2010– ***%, in other years it was at the level of ***%. During the surveyed period decreased shares of *** and ***. The trend to import growth from *** was marked.
Подробное оглавление/содержание отчёта
RESEARCH METHODOLOGY. 1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1. Population of Russia
The largest cities
Economic activity
1.2. Economic situation
Dynamics of economic development
Stability of the state budget
1.3. Position of Russia in the world
Share of RF in the population of the world
1.SUBJECT OF RESEARCH
1.1.Characteristics of retail market
1.2.Classification of retailing
Classification by ARCPEA
Classification by forms of property
Classification by types of trade
Classification by specialization
Classification by type of organization
Classification by the type of retail facilities
Classification by forms of service
Classification by sizes and principles of trade
Classification by pricing policy
2.WORLD RETAIL MARKET
2.1.Dynamics of the world retailing turnover by years
3.1.World retailing of food products
2.2.Food import
Import dynamics
Import structure
2.3.Foodstuff export
Export dynamics
Export structure
2.4.Trends of the world retail market
3.DEVELOPMENT OF RETAILING IN RUSSIA
3.1.Revenues and expenditures of the population
Average monthly wages
Money incomes of the population
Consumer expenditure
3.2.Inflation on the market of foodstuff
3.3.Consumer expectations of the population
4.RUSSIAN RETAIL MARKET TURNOVER
4.1.Dynamics of retail trade turnover by years
4.2.Per capita turnover of retail trade
4.3. Structure of retail trade by federal districts
4.4.Structure of retail trade by regions
4.5.Structure of turnover by types of goods
4.6.Structure of turnover by forms of property
4.7.Structure of turnover by types of organizations
5.COMMODITY STOCK
5.1.Dynamics of commodity stock by years
5.2.Structure of commodity stock
6.IMPORT CONTENT
6.1.Structure of commodity resources of retail trade
6.2.Import content of certain goods in commodity resources
7.3.Import structure by supplying countries
7.RETAIL SALES OUTLETS
7.1.Structure of retail sales outlets
7.2.Provision with subjects of traffic and sales area
8.THE LARGEST RETAILERS
The largest retailers by volume of sales
The largest retailers by the number of retail facilities
Formats of the main retailers
Reputation of trading network
9.THE MAIN FMCG TRADING NETWORKS
9.1.Global network
«METRO Cash and Carry» LLC
«Auchan» LLC
SPAR Russia B.V. (Spar)
«Hyperglobus» (Globus) LLC
«Zelgros» LLC (REWE Group)
Billa LLC (REWE Group)
9.2.Federal networks
Х5 Retail Group
«Magnit» JSC
«OK» LLC
«Lenta» LLC
«DIXI Group» JSC
«Viktoria» SC (sold)
«Sedmoy Kontinent» JSC
«Gorodskoy supermarket» LLC
«Noviy Impuls - 50» LLC
«T and K Produkty» JSC
«Enka» LLC TC
«Avoska-dva» LLC
«Mosmart» JSC
«Alye Parusa» network of supermarkets» LLC
«Element-Trade» LLC
«Grinn» Corporation
«Holiday» GC
«Maria-Ra» LLC
«Novye Torgovye Systemy» JSC
«Vester» GC
«Supermarket «Kirovsky» JSC
“Sistema regionMart” LLC
“Sibirsky gigant” LLC
«Intertorg» LLC
«Lyubavushka» LLC
«Evropa» LLC
"Vivat-Trade» LLC
«Ritm -2000» LLC
«Tverskoy product» LLC
«Ekonomika»
«ORT «Universal» JSC
«RegionTorg» LLC
«Forward» JSC
Matritsa-Holding” JSC
Salut-Torg» LLC
«Bahetle-1» LLC
«Optovik» LLC
«Kazansky torgoviy dom» JSC
«Intertorg» LLC
«Center restrukturizatsii» LTD
«Aikai» LLC
«Duplet» LLC
«Radezh» LLC
«Gulliver» JSC
«Shad» LLC
«MAN» LLC
«Pallada torg» JSC
«TVK» LLC
«Trading network Solnechny krug» LLC
«Ostap» GC
«Elite» LLC
«Lotos M» LLC
«Troyka» LLC
9.3.Associations and unions
Union of independent networks of Russia
Association of retailing companies (ARC)
10.PRIVATE LABELS OF TRADING NETWORKS
11.ONLINE RETAIL
11.1.Volume of online trade market
11.2.Methods of payment
11.3.Advantages and disadvantages of Internet shopping
11.4 Online trade of foodstuff
Premuim-segment
Middle-price segment
Low-price segment
Consumer preferences
Prospects
12.PRICING
12.1.Retail price structure
12.2.Pricing policy
Goals of pricing policy
Pricing strategy
Price differentiation
13.CONSUMER PREFERENCES
Formation of consumer loyalty
3STATE REGULATION OF RETAIL TRADE
4MARKET OF RETAIL PROPERTY (INFLUENCING MARKETS)
14.TRENDS ON RETAIL MARKET
15.FORECAST OF RETAIL MARKET DEVELOPMENT FOR 2013-2015
ABOUT INTESCO RESEARCH GROUP
Перечень приложений
List of schedules
1. Dynamics of resident population number of Russia in 2000, 2005, 2010 and forecast for 2015 and 2020, ths people
2. Dynamics of actual household disposable income in Russia in 2000-2010, %
3. Forecast of the ratio of demographic load dynamics in 2011-2033
4. Dynamics of number of employed and unemployed people in RF in 2006-2010, ths people
5. Dynamics of share of the unemployed in economically active population by FD of RF in 2006-2010, %
6. Dynamics of GDP of RF in prices of 2008 in2001-2011, billion rubles
7. Investments into the fixed capital of RF in 2001-2010
8. Surplus/deficit of consolidated budget of RF in 2006-2010, %
9. Dynamics of total external debt of RF 2001-2010
10. Dynamics of the Russian external debt structure by the main sectors in 2001-2010, %
11. Consumer prices index in RF 2001-2010, %
12. Share of RF in the population of the world in 2000-2010 and forecast until 2100
13. Share of RF in the world GDP in 2000-2010 and forecast for 2011-2016
14. Dynamics of the world volume of retail trade in 2008-2011, trl. dollars
15. Dynamics of food import by countries in 2008-2010, mln dollars
16. Dynamics of foodstuff export by countries of the world in 2008-2010, mln dollars
17. Dynamics of average monthly nominal wage in 2008-2011, rubles
18. Dynamics of real wage in 2008-2011, % to the previous year
19. Dynamics of money incomes in 2008-2012*, billion rubles
20. Dynamics of per capita consumer expeditures in 2008-2011, rubles/month
21. Consumer prices index in RF in 2001-2011, %
22. Dynamics of consumer prices index in 2008-2011, % to the previous year
23. Change of consumer prices index by months in 2007-October 2012, % to the previous month
24. Change of consumer prices index by months in 2009-October 2012, % to the corresponding period of the previous year
25. Dynamics prices change evaluationby years (will increase significantly or insignificantly) in 1998-2011, % of the respondents
26. Dynamics of prices change evaluation by quarters (will increase significantly) in 2006-2010, % of the respondents
27. Dynamics of financial situation evaluation by years in 1998-2011 (good and very good), % of the respondents
28. Dynamics of financial situation evaluation by years in1998-2011 (mediocre), % of the respondents
29. Dynamics of retail turnover in Russia in 2007-2012*, mln rubles
30. Dynamics of retail trade turnover by months in 2008-October 2012, mln rubles
31. Dynamics of quantum index of retail trade in Russia in 2007-2012*, % to the previous year
32. Dynamics of return of duties and taxes from retail sale to the bidget of RF in 2008-2011, mln rubles
33. Dynamics of per capita retail trade turnover in 2007-2012*, rubles
34. The largest regions by the volume of retail trade in 2011, mln rubles
35. Quantum index of retail trade in regions in 2011, % to the previous year
36. Dynamics of quantum index of retail trade by groupsof goods in 2007-2012*, % to the previous year
37. Quantum index of retail trade by types of food products in Russia in 2011, % to the previous year
38. Quantum index of retail trade by types of not food products in Russia in 2011, % to the previous year
39.Dynamics of shares of markets and fairs in retail turnover in 2007-2012*, %
40. Regions with the largest and the least shares of markets and fairs in total turnover of the region in 2011, %
41. Dynamics of commodity stock on retailing outlets in 2007-2011, billion rubles
42. The main categories of food stuff in the structure of commodity stock in actual prices for the end of 2011, % to the total
43. The main categories of not edible goods in the structure of commodity stock in actual prices for the end of 2011, % to the total
44. Structure of entities of RF by the share of retail networks turnover in total turnover of retailing in 2010 and 2011, number of entities
45. Structure of trading outlets by formats as for November 2012
46. Retail saes ofthe largest retailers in 2011, mln dollars
47. Number of trading outlets of the largest retailers in 2011
48. The number of hypermarkets belonging to the main retailers as for 1 July 2012
49. Sales area of hypermarkets of the main retailers as for 1 July 2012, ths sq meters
50. The number of supermarkets belonging to the main retailers as for 1 July 2012
51. Sales area of supermarkets of the main retailers as for 1 July 2012, ths sq meters
52. The number of discounters belonging to the main retailers as for 1 July 2012
53. Sales area of discounters of the main retailers as for 1 July 2012, ths sq meters
54. The number of convinience stores belonging to the main retailers as for 1 July 2012
55. Sales area of convinience stores of the main retailers as for 1 July 2012, ths sq meters
56. Differences in the prices of private labels and branded products, %
57. The maximal share of private labels in the range of products and revenues depending on the format of the store, %
58. The share of private labels in the revenues of the main trading networks in 2011, %
59. The share of private labels in the revenues of network discounters in Russia in 2009-2011, %
60. The share of private labels in the revenues of network convinience stores in Russia in 2009-2011, %
61. The share of private labels in the revenues of network supermarkets in Russia in 2009-2011, %
62. The share of private labels in the revenues of hypermarkets in Russia in 2009-2011, %
63. Dynamics of online tarde volume in Russia in 2010-2012, billion rubles
64. The most popular categories of goods bought online, % of those ordering to home
65. Dynamics of the average bill in 2008-2011, % to spring 2008
66. Dynamics of buyings frequency in 2008-2011, % to spring 2008
67. Dynamics of retail turnover in Russia in 2009-2012*and forecast for2013-2015, mln rubles
List of diagrams
1. Dynamics of quantum index of retail trade by countries of the world in 2008-2010, % to the previous year
2. Dynamics of the number of retailing outlets in countries of the world in 2007-2009, as for 1000 inhabitants
3. The share of food products in total expenditures in countries of the world in 2010, %
4. Import structure of products by countries in cost terms in 2010, %
5. Change of products import structure by countries in 2008-2010, %
6. Structure of foodstuff export in cost termsby countries in 2010, %
7. Change of products export structure by countries in 2010, %
8. Structure of money incomes by receipt sources in 2012*, %
9. Change of money incomes structure by receipt sources in 2008-2012*, %
10. Structure of money incomes use in 2012*, %
11. Change of money incomes use in 2008-2012*, %
12. Structure of consumer expenditures of households in I qtr of 2012, % to the total
13. Structure of expenditures for food products and alcohol free beverages in I qtr of 2012, % to the total
14. Consumer confidence index of Russia in 1999-September 2012, (the minimal parameters for the year)
15. Structure of retailing turnover by federal districts in 2011, %
16. Change of retailing turnover structure by federal districts in 2008-2011, %
17. Dynamics of retail trade turnover by federal districts in 2008-2011, mln rubles
18. Dynamics of quantum index of retail trade in federal districts in 2007-2011, % to the previous year
19. Structure of retailing turnover by regions in 2011, %
20. Change of regional structure of retailing turnoverin 2008-2011, %
21. Change of retailing turnover structure by types of goodsin 2008-2012*, %
22. Dynamics of quantum index of retail trade by types of food products in 2009-2012*, % to the previous year
23. Structure of retail trade of food products by groupsof goods in 2011, %
24. Change of food products retailing structure by groupsof goods in 2009-2011, %
25. Dynamics of quantum index of retail trade by types of not food products in 2009-2012*, % to the previous year
26. Structure of retail trade of not food products by groupsof goods in 2011, %
27. Change of not food products retailing structure by groupsof goods in 2009-2011, %
28. Structure of retailing turnover by forms of property in 2011, %
29. Dynamics of retailing turnover by forms of propertyin 2008-2011, billion rubles
30. Change of retailing turnover by forms of propertyin 2008-2012*, %
31. Dynamics of shares of markets and fairs in retail turnover in federal districts in 2007-2011, %
32. Structure of commodity stock of retailing in actual prices as for the end on 2011, %
33. Structure of commodity stock of retailing in cost termsin 2011, %
34. Change of retailing commodity resources structure in cost terms in 2008-2011, %
35. The largest trading partners of Russia by import volume in 2011, mln dollars
36. Import structure in cost terms by supplying countries in 2011, %
37. Change of import structure in cost terms by supplying countries in 2007-2011, %
42. Structure of Russian organizations engaged into retail trade in 2011, %
43. Structure of small and medium-sized organizations, engaged into retail trade in 2011, %
44. Structure of stores by types in 2011, %
45. Structure of stores by types in 2011*, % of total sales area
46. Structure of universal stores by types in 2011*, %
47. Structure of universal stores by types in 2011*, % of total sales area
48. Provision of the population with sales area in 2009-2011, sq meters per 1000 people
49. Availability of trade outlets at the end of the year in 2009-2011, ths items
50. Availability of trade outlets at the end of the year in 2009-2011, ths sq meters
51. Structure of new trade outlets opening in January-September 2012, % of total number
52. Structure of new trade outlets opening in January-September 2012, %of total area
53. Visibility index in 2008 and 2010, cities with the population over 500 ths people
54. Visibility index in 2008-2011, cities with the population less 500 ths people and villages
55. Confidence index in 2010, cities with the population over 500 ths people
56. Confidence index in 2008-2010, cities with the population less 500 ths people and villages
57. Methods of payment, % of those ordering goods online
58. The average sum of one order, rubles, % of people buying online
59. Disadvantages of online shops which can make people refuse its services, %
60. Structure of the share of the Russian retailers on the Internet, % of total number of large networks
61. Structure of online sales of premium-class food products market in Moscow in 2011, %
62. Structure of online sales of middle-class food products market in Moscow in 2011, %
63. Structure of the market of food products online sales in Moscow in 2011, % of the revenues
64. Structure of the market of food products online sales by districts of Moscow 2011, %
65. Frequaency of buyings, % of the number of the respondents
66. Volume of buyings, % of the number of the respondents
67. Favourite format of the store for everyday buyings,% of the respondents
68. Favourite format of the store for buyings for several days, % of the respondents
69. Factors, influencing the choice of the trade outlet according to dataa of the poll in November, % of the respondents
List of tables
1. Population number of the largest cities of Russia according to Russian general census of 2010, ths. peop.
2. Largest companies on the world retail market by volume of retail sales in 2010
3. Structure of final consumption by countries in 2010, %
4. Dynamics of provision import by countries of the world in 2008-2010, mln. dollars
5. Dynamics of provision export by countries of the world in 2008-2010, mln. dollars
6. Dynamics of retail trade turnover by federal districts in 2008-2010, mln. rub.
7. Dynamics of retail trade turnover by regions in 2008-2010, mln. rub.
8. Share of import of certain provisions in their commodity resources in 2009-2010, %
9. Import share of certain non-foods in their commodity resources in 2009-2010, %
10. Largest networks of drug stores in 2010
11. Operating results for 2011, Х5 RetailGroup
12 House trademarks of trading networks
13. Categories of goods whenever bought through the internet, % from those who use the internet
14. Objectives of price policy
List of schemes
1. Turnover of retailing by regions of RF in 2011 (map)
1. РЕЗЮМЕ ПРОЕКТА
2. СУЩНОСТЬ ПРЕДЛАГАЕМОГО ПРОЕКТА
2.1. Описание проекта и предполагаемых услуг
2.2. Анализ ассортиментного портфеля организации
3. МАРКЕТИНГОВЫЙ ПЛАН
3.1. Обзор рынка
3.2. Основные тенденции на рынке
3.3. Анализ потребителей. Сегментация потребителей
3.4. Обзор потенциальных конкурентов
3.5. Ценообразование на рынке
3.6. МАРКЕТИНГОВАЯ СТРАТЕГИЯ
3.6.1. Введение
Описание текущего финансового положения компании
Миссия вашей компании и описание целей;
Информация об основных факторах и событиях, определяющих ведение дел в компании в течение предыдущего года;
Описание услуг компании, и резюме продаж за предыдущий период;
Основные допущения, на которых основывается план маркетинга.
3.6.2. SWOT-анализ
SWOT-анализ: основные сильные и слабые стороны компании, а также основные возможности и угрозы внешней среды. Выводы:
Описание основных направлений развития компании (сочетание рыночных возможностей и сильных сторон компании);
Основные задачи (сочетание угроз и сильных сторон — что нужно предпринять, чтобы снизить угрозы внешней среды);
Основные проблемы компании: сочетание возможностей и слабых сторон компании (что может помешать Вам воспользоваться предоставляющимися возможностями), а также соч…
Отчет содержит актуальную информацию об основных индикаторах рынка пищевой поваренной соли (динамика потребительского спроса, средние цены на продукцию и т.д.)
Отчет помогает ответить на следующие вопросы:
Какие регионы России наиболее перспективны с точки зрения реализации продукции?
Какой объем потребительского рынка можно занять?
Какая ценовая политика будет наиболее эффективна для конкретного региона?
ГЛАВА 1. МЕТОДОЛОГИЯ ИССЛЕДОВАНИЯ ГЛАВА 2. АНАЛИЗ РАЗВИТИЯ СЕЛЬСКОГО ХОЗЯЙСТВА В РФ 2.1 ХАРАКТЕРИСТИКА ОТРАСЛИ 2.1.1. Объем, динамика и география производства продукции сельского хозяйства 2.1.2. Структура производства продукции по видам сельхозпроизводителей 2.1.3. Посевные площади 2.1.4. Материально-техническая база и производственные мощности 2.2. ФИНАНСОВОЕ ОБЕСПЕЧЕНИЕ ОТРАСЛИ 2.3. ПРОБЛЕМАТИКА ОТРАСЛИ 2.4. ПЕРСПЕКТИВЫ РАЗВИТИЯ И ОСНОВНЫЕ ЗАДАЧИ 2.4.1. Приоритетные направления развития отрасли 2.4.2. Стратегические задачи отрасли ГЛАВА 3. АНАЛИЗ РЫНКА СВЕЖИХ ФРУКТОВ И ЯГОД В РОССИИ (СТАВРОПОЛЬСКИЙ КРАЙ, КРАСНОДАРСКИЙ КРАЙ, КАРАЧАЕВО-ЧЕРКЕСИЯ) 3.1. РЫНОК СВЕЖИХ ФРУКТОВ 3.1.1 Объем и динамика рынка 3.1.2 Доля импорта на рынке фруктов 3.1.3 Сегментация рынка по видам фруктов 3.1.4. Мощность по хранению: текущие потребности в хранении, основные овощехранилища, стоимость хранения по видам продукции 3.2. РЫНОК СВЕЖИХ ЯБЛОК 3.2.1 Объем и динамика рынка 3.2.2 Доля импорта на рынке 3.2.3 Объем и динамика потребления 3.3. РЫНОК СВЕЖЕЙ СЛИВЫ 3.3.1 Объем и динамика рынка 3.3.2 Доля импорта на рынке 3.3.3 Объем и динамика потребления 3.4. РЫНОК ВИНОГРАДА 3.4.1 Объем и динамика рынка 3.4.2 Доля импорта на рынке 3.4.3 Объем и динамика потребления 3.6. ЦЕНЫ НА РЫНКЕ СВЕЖИХ ФРУКТОВ 3.6.1. Цен…
